Customer Intelligence Maturity Model (CIMM)

After working with over 300 of the world’s leading brands, we’ve developed a set of customer experience best practices and methods that underpin most of the best performing retailers, restaurants and franchisee businesses. These clients understand the value of loyalty, recommendations and customer advocacy and the effect that can have on financial performance.

Focusing on ROI
Based on these best practices, we have developed the Customer Intelligence Maturity Model™ — creating a framework across five key areas that allows organisations to measure, monitor and improve customer experience to drive sales and advocacy levels.

Our Customer Intelligence Maturity Model™ creates a tracker for you to quickly understand how your organisation is performing in customer experience over time and how efficient your investment in customer experience has been.

To find out where you are on the Customer Intelligence curve, please click here to schedule a briefing