Iceland shoppers most likely to recommend their supermarket and Waitrose customers are the most satisfied according to Market Force Study.
Customers Attracted to Promotions, but Customer Service Keeps them Loyal, according to study by Market Force
Mon 9 December 2013
Milton Keynes, 9th December, 2013 – Vouchers and other promotions help bring in new customers to supermarkets, but providing a great customer experience keeps them coming back, research by Market Force Information reveals. One in five customers in the survey said that they use a voucher at a supermarket that was not their primary or secondary supermarket, and 93 per cent of respondents said that they would return again in the future if their experience was good.
Iceland shoppers most likely to recommend their supermarket and Waitrose customers are the most satisfied
Tue 3 December 2013
Milton Keynes, 3rd December, 2013 – While shoppers are more likely to shop at Tesco, Waitrose customers are the happiest according to a new study of 2,500 consumers conducted by Market Force Information, a worldwide leader in customer intelligence solutions.
Wed 18 September 2013
ASDA has been ranked as the nation’s favourite forecourt in a new independent study by Market Force Information.
Tue 5 February 2013
Market Force to launch largest mystery shopping programme of its kind in leased and tenanted pub sector
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