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Guoman & Thistle Launch Engagement Survey

Wed 27 July 2011
The Guoman and Thistle hotel group, have appointed Retail Eyes to conduct a Colleague Engagement Survey on their behalf twice a year.

The “Let’s Listen” survey will enable the hotel group to gather information and insights into its employees’ thoughts and feelings about the company, with the view to improving the workplace.

This is the first time in many years that Guoman and Thistle have implemented a Colleague Engagement Survey and the hotel group are keen to hear from every member of staff in the business. To maximise participation both teams collaborated on creating a set of communications that will be displayed in colleague areas and each member of staff will receive an individual guide about how to give their feedback.

Christian Armstrong, People & Development Director for Guoman and Thistle Hotels, said: “We have been working with Retail Eyes for just over two years on our customer satisfaction surveys, and have been delighted with the insights they provide, so the company seemed the obvious choice for this new piece of work. This will provide us with valuable insights into what matters most to our colleagues to ensure they are as motivated as possible to deliver great service to our guests.”

The anonymous survey will look at areas such as employees’ day-to-day working life, communication, leadership and above all the key drivers of engagement.

Tim Ogle, Retail Eyes CEO, said: “We are delighted to be expanding the work we do with Guoman and Thistle Hotels. The level of engagement employees have with the businesses they work in plays a pivotal role in the overall experience a customer receives.

We have worked very closely with Christian and his team at Guoman and Thistle to craft an employee engagement survey that will help will provide really valuable information for the management team on what matters most to their staff, where they can make improvements and what the overall level of engagement the staff have with the business. It also gives the staff a great opportunity to provide feedback on how guests’ experiences could be improved, which will clearly have benefits across the board.”