Market Force In The Press

Media Coverage

Bonmarché puts shopper first with new customer experience programme

Tue 6 November 2012
Retail Technology Review - Award winning women's retailer Bonmarché, has appointed Market Force Information to launch a customer experience programme.

New customer experience programme aims to put Bonmarché shoppers first

Tue 30 October 2012
The Retail Bulletin - Bonmarché is launching a new customer experience programme with the aim of improving the shopper experience as the women's fashion retailer looks to drive repeat sales and encourage brand advocacy.

Bonmarché picks Market Force for customer experience

Tue 30 October 2012
Research Live - UK Plus-size women’s clothing retailer Bonmarché has appointed Market Force Information to run a customer experience programme.

Most shoppers spurn brand match schemes as gimmicks

Fri 7 September 2012
The Grocer - Most supermarket shoppers see price guarantees and brand match schemes as cheap gimmicks - and don’t take any notice of them when deciding where to shop, reveals exclusive research for The Grocer.

Training for consistency: why it’s so important

Tue 28 August 2012
Big Hospitality - With one of the highest labour turnover rates in the UK (23 per cent), employers in the hospitality industry could be forgiven for thinking ‘why bother’ when it comes to investing in their staff.

How to ask for ID without alienating young customers

Tue 28 August 2012
Big Hospitality - Tim Ogle, European chief executive at customer intelligence company Market Force Information, outlines ways that pub, restaurant and hotel owners can educate their staff to best ask for ID when selling alcohol to young customers without alienating them.

Unexpected item in self-service till survey: we want more

Fri 24 August 2012
The Grocer - Self-service tills are often held to be the bugbear of the modern supermarket shopper - but surprising new research shows Brits want more of them in stores, The Grocer can reveal.

Market Force Information launches ID checking service

Mon 20 August 2012
Research Live — UK Customer intelligence firm Market Force Information has launched a new customer intelligence programme that focuses on the identification checking process.

One in five young people feel intimidated when asked for proof of age

Fri 17 August 2012
Morning Advertiser - One in five young customers feel embarrassed and intimidated when asked for proof of age when entering a pub or buying alcohol, according to a survey of 18 to 21-year-olds.

Age checks a negative experience for shoppers

Fri 17 August 2012
Convenience Store - One in three young people who have a negative experience when asked for proof of age in stores are unlikely to return because of the way that the ID check was handled, according to a survey by mystery shopper specialist firm Marketforce.

Youngsters alienated by ID checking process, reveals Market Force survey

Fri 17 August 2012

Forecourt Trader - A survey of 1,506 UK consumers aged 18 to 21 by customer Intelligence company Market Force Information has found that one in five young customers feel embarrassed and intimated when they are asked for ID while purchasing age restricted products or visiting age restricted locations.

ID checking can embarass young customers

Fri 17 August 2012
In A Pub - One in five young customers feel embarrassed when asked for ID for products such as alcohol, according to market research.

Youngsters feel ‘embarrassed and intimidated’ when asked for ID, says new survey

Fri 17 August 2012
Talking Retail - One in five young customers feel “embarrassed and intimated” when they are asked for ID whilst purchasing age-restricted products or visiting age-restricted locations, according to a survey of 1,506 UK consumers aged 18 to 21 by customer Intelligence company, Market Force Information.

One in five young customers feel embarrassed when asked for ID in a pub

Fri 17 August 2012

The View from Tim Ogle: The smoking ban five years on

Tue 14 August 2012
Eat Out Magazine - Five years on from the introduction of the smoking ban, our research at Market Force shows that 22.4% of 4,817 UK consumers surveyed visit the pub more frequently than they did prior to the ban.

Your guide to getting delicious food free

Mon 30 July 2012

Smoking ban: debate still fuming five years on

Thu 5 July 2012
Big Hospitality - Five years on from the inception of the smoking ban in England and there are still mixed views in the pub industry, with many customers actually visiting the pub more frequently because of the ban, but the majority of licensees pressing for amendments to the legislation.

One fifth of UK customers more likely to visit pubs following smoking ban

Thu 5 July 2012
Caterer Search - One-fifth of customers visit pubs more frequently as a result of the 2007 smoking ban, according to a new survey of nearly 5,000 people.

One in five visit pubs more often after smoking ban

Thu 5 July 2012

Morning Advertiser - More than one in five British people (22.4%) say they visit the pub more frequently than they did before the smoking ban, according to a new survey of 4,817 UK pub customers by Market Force Information.

Supermarket Sweep

Tue 3 July 2012

Forecourt Trader - More than two thirds of UK motorists are more likely to refuel their cars at a supermarket petrol station than any other forecourt, according to new research by customer intelligence company Market Force.

Tesco tops forecourts for fuel

Thu 21 June 2012
Franchise Focus - One in four customers choose to fill up in forecourts with a friendly and efficient service, reveals research from Market Force.

Pay at Pump 'attracts motorists'

Thu 21 June 2012
RAC - The ability to pay for petrol at the pump is a big factor for many motorists when deciding where to fill up their cars, new research has shown.

Pay at pump tops poll as most important factor in forecourt choice

Tue 19 June 2012

Forecourt Trader - More than a third of motorists choose to fill up in forecourts with outdoor payment facilities, according to new research from customer intelligence company Market Force.

Consumers buying decisions influenced by social media

Thu 14 June 2012
Shopping-Center - Social media posts by businesses influence consumers’ buying decisions as much as their friends’ posts do, according to a new study from Market Force Information.

Poor customer service pushing shoppers out the door

Wed 14 March 2012
MyCustomer.com - Poor service is driving consumers from the high street with retailers lagging behind other industries in providing best customer service, new research has shown.

Service is twice as important as price for diners

Wed 7 March 2012
My-hospitality.com - Service is twice as important as price when it comes to consumers recommending a restaurant, research suggests.

Retail Eyes rebrands to Market Force Europe

Mon 5 March 2012
Shopping Centre — The rebrand follows the company’s acquisition in September 2011 by Market Force Information, one of the world’s leading customer intelligence solutions company.

88% of people leave stores because of poor service

Mon 5 March 2012
The Retail Bulletin - Poor customer service, not necessarily high prices is driving shoppers out of the high street.

Market Force Europe begins continental expansion

Thu 1 March 2012
research — Customer intelligence firm Market Force Europe, formerly Retail Eyes, has embarked on an expansion into mainland Europe after signing the lease for a new office in Paris.