Text Analysis

What your customers are REALLY saying!
 
Have you ever wondered what your customers are really saying about your locations or brand?
 
HearSay is a text-mining product from Market Force designed to draw on previously untapped data by categorising and quantifying key categories of open-ended responses through any of your Customer Intelligence data channels.

Open-ended comments are often pushed aside when analysing questionnaires – but they can bring hidden gems and real responses to support quantifiable data.
 
We work with you to understand the best way to customise and then categorise of thousands of open-ended comments for your business. The results are then used in combination with other customer data collected to deliver integrated insights.

HearSay provides you with:

• Knowledge and understanding of thousands of customer verbatims
• New and detailed customer insights not captured in quantitative data
• Your customers’ key issues in order of importance – what’s really on their minds
• Subtle differences across subsets of your data
• Analysis of between the line responses

 
Allowing you to:

• Eliminate the need to manually code verbatim saving you time and money
• Ensure consistency, reliability of processes and data
• Understand your customer’s perceptions in their own words
• Respond to customer desires, needs or new ideas for your business
• Make meaningful and impactful business decisions